Lotus Driving Academy 2023

December 14, 2022

Just in time for Christmas, one of the UK’s best-known track experience days – the Lotus Driving Academy (LDA) – has announced its diary for the first half of 2023. The chance to drive the thrilling Emira sports car on the iconic Lotus test track is the perfect festive gift for any petrolhead. New for 2023 is a revamped structure, with the LDA now offering four distinct courses rather than three. 

The booking platform is now live at https://experience.lotuscars.com and tours of the Hethel factory are available through the same link.

This is just the start for the LDA. The Hethel courses are the first step of a three-year growth plan that will see the current USA Lotus experience centres – in Utah, Georgia and Arizona – become full LDA operations. The existing LDA in Italy, in Pavia, just south of Milan, will also relaunch with an Emira fleet. In addition, two all-new LDA teams will open in all-new locations. More details will follow closer to launch.